How To Use Gamification To Build Learning Habits On The Frontline
The term "gamification" is
frequently used in the technology industry. Nowadays, practically every
significant brand employs gamification in some capacity. While gamification may
be a helpful tool, it must be implemented properly if your objective is to
encourage consumers to return—merely adding a points system and scoreboard
won't cut it. To create enduring learning habits on the front lines, gamified
job training or Leadership
Development and training must go beyond entertainment and
competitiveness.
Consider loyalty schemes as an
illustration. How many times have you chosen a product based on the total
number of achievements in a digital account? Companies have been incredibly
excellent at motivating customer behavior by tailoring their value offer to
habit, regardless of whether the rewards are stars earned for purchasing coffee
or points for purchasing airline tickets.
If we perform a task more frequently, we
get a higher return on our time and financial investment. And we may use the
same principles to assist frontline staff in establishing work-related learning
habits. People learn more when they participate in training on a consistent
basis. The better they perform, the more knowledgeable and driven they are to
accomplish an excellent job.
JD Dillon offers some broad guidelines to
bear in mind when incorporating gaming elements into your frontline training
plan in a recent edition of ‘The 80 Percent Podcast’. The following are some
salient points from his speech:
Keep Your Eventual Objective In Mind
Don't employ gamification only for its own
sake. Choose the game mechanics you incorporate in your training approach or Leadership Training
carefully. Determine the actions you want your staff to do, the attitudes you
want them to adopt, and the habits you want them to develop. Do you want them
to sign in and finish the training before each shift? If that's the case, you
may include incentives for training streaks in your program.
Move Beyond The Fundamentals
There are many more effective game
mechanisms available, such as challenges, awards, and accomplishments, in
addition to points and leaderboards. Use a variety of game mechanics that your
staff will understand, fit with company culture, and need the least amount of
work or attention.
Provide Alternatives To Your Staff
Different factors drive different
individuals to take part in the training. Some people find success in earning
points and incentives, while others relish the attention that comes with
topping the scoreboard. Give your staff a variety of engagement alternatives so
they may choose what suits them best while taking part in several Leadership
Programs. In the end, it's your responsibility to inspire them to
advance their skills and abilities and accomplish their career objectives.
Leave the decision to them to figure out how they want to get there.
Put Relevancy Before Gamification
Gamification is entertaining and gives your
employees added motivation to take part in job training for several purposes
such as Leadership Development or
others, but it shouldn't be your primary emphasis. The actual content of your
training materials is what counts.
When your workers' check in for training,
they should feel challenged and certain that the material is applicable to
their jobs. Frontline workers don't have a lot of free time, so they won't want
to participate in training, such as Leadership
Training if it doesn't improve how they perform in their jobs.
Final Words
There is a good reason why gamification is
so well-liked. Gamification offers an additional layer of enjoyment and reward
that encourages us to continue returning, beyond our initial objective as
customers, whether it is to purchase a glass of juice or take part in job
training or Leadership
Programs. Your frontline (and bottom line) will gain in several ways if
you can successfully leverage the potential of gamification.
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